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Citadel of Depth Process
Thorough iteration is no easy task, and there is no perfect rubric for success. For Diggy Bomb, our approach was to create a well rounded vision of the production, marketing, and gameplay loop of each pitch.
We methodically share our visuals and our pitch with targeted markets via reddit. Once we do this, we check for engagement on each post, and target the pitch with the most engagement.
WHAT DO WE NEED ANSWERED?
What are our marketing targets?
What is our player experience?
Demographic Information 🗺️
Name: Alex Johnson (Discord tag: Aeris#0096)
Age: 28
Gender: Non-binary
Occupation: Software Developer
Education: Bachelor’s Degree in Computer Science
Income: $70,000 per year
Gaming Preferences️ 👍
Platforms: PC, Switch
Favorite Genres: Strategy, City-building, Survival, Indie
Gaming Frequency: Daily, 2-3 hours
Favorite Games: Cities: Skylines, Frostpunk, FTL, The Wandering Village
Pain Points 💀
Dislikes overly complex UI and controls that are hard to grasp.
Gets frustrated with games that have a steep learning curve.
Dislikes pay-to-win mechanics and prefers games with a one-time purchase.
Goals and Motivations 🥅
Enjoys mastering game mechanics and optimizing strategies.
Likes exploring unique game worlds and discovering hidden features.
Enjoys games with a strong community where they can share experiences and learn from others.
Behavioral Traits 🫂
Enjoys reading up on game strategies and watching YouTube tutorials to improve their gameplay.
Active in online gaming communities, likes to share their gaming experiences on social media.
Prefers games that allow for short, satisfying play sessions due to a busy work schedule.4. Gameplay Preferences for Cityscape Excavator:
Looking forward to the unique premise of a moving city on a drill and how it integrates with city-building mechanics.
Excited about the strategic aspect of managing resources between the city and drill operations.
Appreciates a game with a well-designed tutorial that helps understand the core mechanics without being too hand-holdy.
PERSONA
Target
Game
Profile Picture
Human
Determining our persona is key. What does our player want? What are they willing to do to achieve their goals? How do we ignite that fighting spirit within every gamer?
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Generated on Wednesday, October 25, 2023